Marketing Dashboard
Google Ads Overview
Top scorecards
Spend: ₹2,07,364 total spent on Google Ads
Clicks: 34,133 people clicked your ads
Conversions: 1,685.91 (leads/orders generated)
CPC: ₹6.08 (cost per click — what you pay each time someone clicks)
Impressions: 24,17,434 (how many times your ad was shown)
CTR: 1.41% (out of everyone who saw the ad, 1.41% clicked it)
Clicks by Search Keyword — A bar chart showing which search terms (like "sell old phone", "sell my phone") are driving the most clicks. Helps you see what people are actually searching for.
Conversions by Campaign — Shows which ad campaigns are actually converting (turning clicks into orders). "Previous Locations - Phone" appears to be the top performer.
Top 5 Campaigns Table — A ranked table of your best campaigns with their conversions, clicks, impressions, CTR, avg CPC, and cost. Quickly tells you where your money is going and what's working.
Spend by Time — A line/area chart showing how your daily ad spend fluctuates over time.
Orders Received (Two Pie Charts):
By Cashkr Orders — Breakdown of order sources from your internal system
By Analytics — Same data but as tracked by Google Analytics (helps you cross-check)
Session Breakdown by Channel — A table showing where your website traffic comes from: Organic (Google search), Paid Search (Google Ads), Direct (typed URL), etc. Each row shows event counts like sessions, orders started, and orders completed. This tells you which channels are actually bringing paying customers.
Cost and Orders Received Over Time — A combo chart (bars + line) comparing your daily ad spend (bars) vs. orders received (line). The goal is to see if spending more actually brings more orders.
Top Ad Group by Clicks — A table ranking your ad groups (like "sell old mobile", "vivo api", "phone") by clicks. Shows which ad groups attract the most traffic.
Conversion by Date — A line chart tracking daily conversions over time. Helps spot trends — are conversions going up, down, or staying flat?
CPA and Conversions by Day — A combo chart showing your Cost Per Acquisition (orange bars) alongside conversions (blue line) day by day. Ideally, you want CPA going down while conversions go up.
Query Ranking by GSC (Google Search Console) — A bar chart showing which organic search queries (like "cashkr", "sell old phone", "sell phone online") are getting the most clicks from Google Search — this is your SEO performance, not paid ads.