Ayaz Alam

1. Role Name & Department

Role: Website Focused Full Stack Developer – Cashkr

Department: Technology / Product

2. Reports To

Primary: IT Manager – Shahid Shaikh
Functional / Dotted-line:
- Marketing Head – Pranjal Haldankar (for web funnels & campaigns)
- SEO Specialist – Rabina Khadka (for SEO tasks)

Ayaz directly takes implementation tasks from SEO & Marketing for the website, within the agreed priority process.

3. Role Purpose (1–2 lines)

Own the Cashkr website end-to-end — frontend, SEO implementation, and CRO-related changes — while working hand in hand with Backend Person on backend APIs to ensure fast, stable, and high-converting web experiences.

4. Key Result Areas (KRAs)

KRA 1: Website Frontend Stability & Performance

Keep the website fast, responsive, and bug-free across devices and browsers.

KRA 2: SEO Implementation & Technical Web Health

Execute all SEO tasks (titles, metas, schema, internal links, content blocks, tech fixes) accurately and on time as requested by Rabina.

KRA 3: CRO & Funnel Experience (Web)

Implement and improve UX for all key web journeys:

Homepage → Device Search → Evaluation → Checkout → Order.

KRA 4: Backend Collaboration for Web Features

Work with Backend Person to integrate and consume APIs correctly, ensuring web features are reliable, secure, and aligned with business logic.

KRA 5: Tracking & Analytics Readiness (Web)

Work with Ashwini to ensure GA4/GTM events, dataLayer, and parameters are correctly implemented and tested on the website.

KRA 6: Smooth Collaboration with Design & QA

Implement designs received from Bikesh (UI/UX) and fix issues raised by Nirajan (Tester) before going live.

5. KPIs (5–8 measurable numbers)

Core Web Vitals – Key Pages
- LCP, CLS, INP for: Homepage, Device Landing, Evaluation, Checkout.
- Example benchmark: LCP ≤ 3s on ≥ 80% of mobile sessions.
SEO Task Completion Rate (Web)
- % of SEO tickets completed within agreed SLA (e.g., same sprint or within X days).
- Target: ≥ 85–90% per month.
Average Turnaround Time for SEO / CRO Web Changes
- Time from ticket creation (by SEO/Marketing) to deployment for small–medium web tasks.
- Target to be defined (e.g., 2–5 working days depending on complexity).
Web Bug & Issue Resolution Time
- Average time to resolve:
  - P1 web issues (funnel broken, page not loading).
  - P2 web issues (major UX/SEO/tracking problems).
Tracking Implementation Accuracy (Web)
- % of GA4/GTM events firing correctly as per event master sheet (page_view, generate_lead, begin_checkout, create_order, search_device, coupon events, etc.).
- Target: ≥ 95% in periodic checks.
Release Success Rate (Web)
- % of web deployments without rollback or critical post-release bugs.
- Target: ≥ 95%.
Number of Web Experiments / Landing Pages Shipped
- SEO + campaign landing pages, A/B test variants, new sections per month (shows execution velocity).
Open P1/P2 Web Bug Backlog
- Maintain P1/P2 web bug count below an agreed threshold at month’s end.

6. Core Processes & SOPs Owned

Ayaz is owner / co-owner for these web-related SOPs:

Website Frontend Development & Deployment SOP
- Coding standards, branching, staging → production, pre-release checks, and rollback steps.
- Coordinates with Backend Person where backend API changes are required.
Website Change Request & Prioritisation SOP
- How Pranjal, Rabina, CX, and Product raise tickets.
- How tasks are estimated, prioritised, and slotted into sprints together with Shahid.
Technical SEO Implementation SOP (Web)
- Implementing meta titles, descriptions, H1/H2, schema (FAQ, Product, Organization, Breadcrumb, etc.), internal linking, image alts, canonical tags, redirects, and other SEO fixes as per Rabina’s plan.
CRO & Web Funnel Implementation SOP
- Building and updating components for:
  - Homepage sections, trust elements, CTAs, banners
  - Device & evaluation pages
  - Checkout and final price flows
- Implement UX improvements and experiments based on inputs from Pranjal & Bikesh.
Tracking & Analytics Implementation SOP (Web)
- Implementing event & dataLayer requirements from Ashwini.
- Testing via GA4 DebugView / GTM preview before pushing live.
Web Bug & QA Handling SOP
- Working with Nirajan to receive test reports, fix bugs, retest, and mark tickets ready to deploy.
Design-to-Development Handoff SOP (Web)
- Taking Figma/UX inputs from Bikesh and converting them into responsive, production-ready frontend components.

7. Weekly / Monthly Reporting

Weekly Reporting
To:

Shahid (IT Manager) — Primary
Pranjal (Marketing Head) — includes SEO, CRO, campaigns
Ashwini (Data Analyst) — Tracking specific

Format: Short Slack update post-Tuesday meeting (10-15 min)
Include:

Web tasks completed (SEO, CRO, tracking, bug fixes)
Open P1/P2 bugs
Blockers (API, design, approvals)
Top 3-5 focus for next week

Note: Pranjal Ma’am will coordinate with Rabina (SEO) on relevant updates. For technical SEO clarifications, Ayaz can directly communicate with Rabina on Slack/huddles.

Monthly Reporting

To: Shahid, Ibrahim, Pranjal, Ashwini

Format: 1–2 slides or a short section in the monthly review

Include:

Summary of major website improvements (UX, SEO, CRO, tracking).
Web health snapshot: Core Web Vitals, major bug incidents.
SEO/CRO implementation summary – tasks done vs planned.
Status of key tracking events.
Web priorities for next month (SEO tasks, CRO experiments, big changes).