How to Create Captions for Festive and Event Posts
🎯 Objective:
To write compelling, pre-approved captions for all festive and occasion-based social media posts — aligned with visuals and brand tone — and managed entirely within Canva.
🛠️ Tools Required:
Canva (Pro Workspace) – For visual design, caption writing, versioning, and approvals
Slack / WhatsApp / Email – For coordination onl
👥 Roles & Responsibilities:
Graphic Designer: Completes all festive creatives first in Canva
Social Media Executive / Content Writer: Drafts captions directly within Canva after visuals are ready
Marketing Manager: Reviews and approves captions within Canva
📅 Step-by-Step Process:
✅ Step 1: Access Final Creative Design
Open the relevant festive post design in Canva
Review the creative for:
Theme/tone
Visual hook
Product or service emphasis
Space availability for text alignment
✅ Step 2: Draft Caption Using Cashkr Format
All captions must follow this 4-part structure:
✍️ FESTIVE / EVENT CAPTION FORMAT:
1️⃣ Hook (First 125 characters)
Catchy, emotion-triggering, curiosity-based or offer-driven
Should tie in with the festival or event
Avoid plain "Wishing you a Happy..." unless stylized creatively
✅ Examples:
“Still storing your old phone during Diwali? Let’s change that! 🎇”
“This Holi, colour your wallet with cashback! 💸🎨”
2️⃣ Value / Story Section
Tie Cashkr’s value proposition with the event
Emphasize ease, speed, environment, or gifting
✅ Examples:
“Festivals mean upgrades. Sell your old devices for instant cash with Cashkr.”
“Each device you sell avoids landfills — make this Earth Day count 🌍.”
3️⃣ CTA (Call-to-Action)
Tell the user exactly what to do
Platform-specific CTA: "Link in bio", "DM us", "Comment BONUS" etc.
✅ Examples:
“Tap the link in bio to get a quote now”
“Comment BONUS to unlock ₹200 extra this Diwali!”
4️⃣ Hashtags (10–20 max)
Rotate across the 4 types to ensure reach and relevance:
Type | Examples |
|---|---|
Branded | #Cashkr #SellWithCashkr #CashkrFestive |
Offer-Based | #SellOldPhone #InstantCash #TradeInPhone |
Geo-Targeted | #MumbaiDeals #DelhiOffers #HyderabadTech |
Festive/Seasonal | #DiwaliBonus #RecycleTech #HoliSale #RakhiGifts |
✅ Step 3: Add Captions in Canva Directly
Use Canva's comment box or add a caption text box inside the file for each format
✅ Step 4: Internal Review & Approval
Tag the Marketing Manager inside Canva for caption approval
Use Canva comments for revisions
Limit to 2 rounds of changes
✅ Step 5: Lock Approved Version
Once approved:
Confirm caption placement is final inside Canva
Add “✅ Approved” label or tag to the design
Mark visually as Ready for Scheduling
✅ Step 6: Handoff for Scheduling
✅ Notes:
Captions should support, not repeat, the creative visual
Emojis are optional — use them to enhance tone, not distract
Avoid generic festive language unless repackaged creatively
Keep tone aligned with Cashkr’s voice: direct, friendly, trustworthy