How to Create Office Fun Reels for Social Media
🎯 Objective:
To consistently create engaging, light-hearted office culture reels that showcase the human side of Cashkr — boosting relatability, employer branding, and organic reach across Instagram, Facebook, and YouTube Shorts.
đź‘Ą Roles & Responsibilities:
Role | Responsibility |
|---|---|
Social Media Executive | Plans, records, and edits reels |
Marketing Manager | Reviews and approves final reel before posting |
đź“… Step-by-Step Process:
âś… Step 1: Concept Planning
Social Media Executive creates a content idea bank:
Office fun moments (games, pranks, jokes)
Employee spotlight / birthday / work anniversaries
Reaction trends / team memes
Day-in-the-life or team intros
Optional formats:
POV shots
Lip-sync with trending audio
Quick Q&A or reaction clips
"Expectation vs. Reality" fun formats
Approval for unusual/experimental concepts to be taken from Marketing Manager
âś… Step 2: Shoot Raw Footage
Use a decent phone camera (stabilized)
Record in vertical format (9:16)
Keep clips short: 5–10 sec shots
Ensure:
Good lighting
No personal/confidential content
Team is comfortable being on camera (take verbal OK)
âś… Step 3: Edit Reel (Canva or Instagram)
Option | Notes |
|---|---|
Canva Pro | Use branded templates, add captions, trim clips |
Instagram (in-app) | Add trending audio, use native transitions & stickers |
Add:
Subtitles or captions (if people are speaking)
On-screen emojis/text stickers (light tone only)
âś… Step 4: Review & Approval
Share draft (via Canva or upload on google drive)
Marketing Manager reviews and provides feedback (1 round max)
Make final edits and prepare for posting
âś… Step 5: Platform-Specific Posting
Platform | Posting Notes |
|---|---|
Instagram Reels | Add 10–15 relevant hashtags (#OfficeLife #CashkrCulture) |
Facebook Reels | Same video; tweak caption to be more descriptive |
YouTube Shorts | Upload via mobile; use 1-line title + hashtags |
Post Times: Match with engagement windows — 12 PM or 6 PM recommended.
đź“Ś Tips for Consistency
✅ DO | ❌ DON’T |
|---|---|
Keep reels under 30 seconds | Use private company info or desks with personal data |
Add light music / trending audio | Use filters that distract from message |
Involve different teams | Repeat same people in every video |
Include CTA: “Tag your teammate”, “Relatable?” | Post without subtitles if there’s dialogue |