How to Launch a Social Media Giveaway or Contest
🎯 Objective:
To plan, launch, and execute engaging giveaways or contests on Cashkr’s social media platforms that boost engagement, attract new followers, and increase app activity.
👥 Roles & Responsibilities:
Role | Responsibility |
|---|---|
Social Media Executive | Plans contest mechanics, drafts posts, coordinates entries |
Graphic Designer | Designs promotional creatives |
Marketing Manager | Approves concept, prizes, terms & conditions |
Tech/CRM (if reward is app-linked) | Enables wallet cash or coupon for winners if applicable |
✅ Platforms Suitable for Giveaways:
Instagram
Facebook
Threads
X (Twitter)
YouTube Community
LinkedIn (only professional/insight contests)
📅 Step-by-Step Process:
✅ Step 1: Define Giveaway Goal
Goal Type | Examples |
|---|---|
Engagement | Likes, comments, shares |
Follower Growth | Tag friends, follow account |
App Traffic | Install app, use a feature |
Awareness | Share experience, post with hashtag |
✅ Step 2: Finalize Format & Mechanics
Type | Example |
|---|---|
Tag & Win | “Tag 2 friends & follow us to win” |
Answer & Win | “Comment your best phone memory” |
UGC Challenge | “Post a reel with #CashkrChallenge” |
App-Based | “Sell any device this week & win ₹500” |
Mechanics must include:
Clear participation steps
Start and end date (typically 3–5 days)
Winner count & reward type
Platform-specific variation if needed
✅ Step 3: Decide Rewards
Type | Notes |
|---|---|
Wallet Cash | Easiest and most effective |
Coupons / Bonuses | App-integrated discounts |
Shoutout / Feature | Good for UGC or cultural content |
Marketing Manager must approve rewards & cost impact.
✅ Step 4: Create Creative & Caption
Creative must include:
Contest Name
Key steps (Tag 2 friends, Follow, etc.)
Prize & Deadline
Cashkr branding
Caption Structure:
1️⃣ Hook (Why they should join)
2️⃣ Steps to participate
3️⃣ Prize details
4️⃣ CTA (“Comment now”, “Tag & win”)
5️⃣ Hashtags (#CashkrGiveaway, etc.)
✅ Step 5: Post & Promote
Schedule the post via Robin Reach
Share on:
Feed
Stories (with countdown or question box)
WhatsApp broadcast (if relevant)
Pin the post on IG/Facebook during contest period
✅ Step 6: Monitor Entries
Track comments, tags, or UGC submissions
Maintain a Giveaway Tracker Sheet with:
Username
Entry time
Validity check (followed rules or not)
✅ Step 7: Select & Announce Winners
Method | Notes |
|---|---|
Manual Pick | Use if quality-based (answers, UGC) |
Random Picker Tool | Use for tag/comment contests |
App-based | Pull from CRM if contest is in-app |
Announce via comment + story shoutout
DM winners with claim instructions
Reward via app (wallet/coupon) or manual transfer
✅ Step 8: Post-Campaign Reporting
After 2–3 days of closing:
Metric | Track |
|---|---|
Comments | Total received |
Follower growth | Net increase |
App activity | If linked to in-app action |
Cost per lead (if paid promo used) | ROAS comparison |
Maintain results in monthly campaign tracker.
✅ Do’s & Don’ts
✅ DO | ❌ DON’T |
|---|---|
Keep steps super simple | Add 5+ participation steps |
Mention end date & rewards clearly | Run unannounced contests |
Monitor entries daily | Miss announcing winners |
Stay transparent in winner selection | Fake winners or misleading terms |