How to Schedule Festive and Event Posts Through Robin Reach
🎯 Objective:
To ensure all festive and event-based social media posts are scheduled in advance, correctly formatted for each platform, and published at 12:00 AM IST, based on the annual content calendar — using Canva and Robin Reach.
🛠️ Tools Required:
Robin Reach – For scheduling posts
Canva – Source of final approved creatives & captions
Slack / WhatsApp / Email – For coordination
👥 Roles & Responsibilities:
Role | Responsibility |
|---|---|
Social Media Executive | Schedules posts on all platforms, formats content as per platform norms, and logs final status |
Marketing Manager | Approves creatives and captions inside Canva before scheduling begins |
✅ Platforms Covered:
Instagram
Facebook
Twitter (X)
LinkedIn
Threads
📅 Step-by-Step Process:
✅ Step 1: Access Final Creatives and Captions in Canva
Open Canva folder:
Cashkr > Social Media Creatives > 2025 > [Month] > [Festival Name]Confirm:
Platform-specific design formats (square, landscape, vertical)
Final caption added inside Canva (comment or slide)
✅ Step 2: Log into Robin Reach
Open Robin Reach using official credentials
Access the Content Scheduler Panel
Select platform: Instagram, Facebook, Twitter, LinkedIn, Threads
✅ Step 3: Upload the Correct Creative Format
Platform | Creative Format | Dimensions |
|---|---|---|
Instagram, Facebook, Threads | Square | 1080x1080 px |
LinkedIn, Twitter (X) | Landscape | 1200x628 px |
Reels, Stories | Vertical | 1080x1920 px |
Download required formats from Canva
Ensure exported quality is high resolution (PNG/JPG for image, MP4 for video)
✅ Step 4: Copy Caption from Canva & Format
Copy the final approved caption from Canva’s comment box or caption slide
Format per platform:
Platform | Formatting Tip |
|---|---|
Emojis, line breaks, hashtags at bottom | |
No emojis, paragraph spacing, formal tone | |
Twitter (X) | 280-character version |
CTA-focused, mid-length | |
Threads | Same as Instagram or shorter |
✅ Step 5: Set Publishing Time
Schedule post for 12:00 AM IST on the festival/event day
Double-check date and timezone
✅ Step 6: Preview & Final QA
Use Robin Reach Preview for each platform
Validate:
Correct image/video format
Caption layout (spacing, emoji use)
CTA visibility
Spelling, links, placeholders (e.g., [Insert Here])
✅ Step 7: Schedule Post
Click “Schedule”
Mark the post as “✅ Scheduled” inside the Canva file name or comment
📌 Notes:
Schedule Yearly Festive & Event Posts in advance
Reels may need a custom thumbnail or caption trim
Avoid reusing exact hashtag combinations to maintain platform freshness