How to Schedule Social Media Content Through Robin Reach

🎯 Objective:

To schedule and publish social media content accurately and consistently across all relevant platforms using Robin Reach, ensuring timely execution as per the monthly content calendar.

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👥 Roles & Responsibilities:

Role	Responsibility
Social Media Executive	Schedules content via Robin Reach, ensures formatting, platform fit, and tracks live status
Marketing Manager	Approves captions and creatives before handoff

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🛠️ Tools Required:

• Robin Reach

• Canva (for approved creatives and captions)

• Google Drive or Notion (optional backup tracker)

• Access to BBT Gmail (for Robin Reach login)

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✅ Platforms Supported:

• Instagram

• Facebook

• Twitter (X)

• LinkedIn

• Threads

• Youtube

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📅 Step-by-Step Process:

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✅ Step 1: Login & Setup

1. Go to Robin Reach

2. Click Login with Google

3. Select the BBT Gmail account

4. Choose the brand Cashkr from the brand selector

✅ Step 2: Compose a New Post

1. Click Compose

2. Add your final caption (copied from Canva or approved doc)

3. Upload the correct creative file (from Canva or Drive)

   • Square (1080x1080) → IG Feed / FB / Threads

   • Landscape (1200x628) → X / LinkedIn

   • Vertical (9:16) → Reels (manual if not supported)

✅ Step 3: Configure Post Settings

1. Select platforms where the post should go

2. Choose the correct post format:

   • Feed post

   • Story (if available)

   • Reel (manual upload might be needed separately)

3. Select a thumbnail (optional, but recommended for Reels or LinkedIn videos)

✅ Step 4: Schedule the Post

1. Click on the schedule time selector

2. Choose the date & time:

   • Default for regular posts: 12:00 AM IST

   • Reels & Office Fun Posts: 6:00 PM IST

3. Double-check timezone is India Standard Time

4. Hit Schedule

✅ Step 5: Preview & Verify

Before final scheduling, use Robin Reach’s preview panel:

Check	What to Verify
Caption	Proper line breaks, emojis, tone match
Creative	Right size and platform compatibility
CTA	Clear and visible (e.g., “Tap the link in bio”)
Hashtags	10–20, varied and relevant
Platform Layout	No cropping or awkward text placement

✅ Step 6: Update Tracking Log (Optional but Recommended)

Maintain a Google Sheet / Notion tracker with:

Column	Example
Date	2025-08-10
Platform	Instagram
Caption Status	Approved
Creative Link	Canva URL
Scheduled Time	12:00 AM
Status	Scheduled

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📌 Notes:

• Always schedule at least 5–7 days in advance for campaigns or festivals

• For Reels or Stories not supported by Robin Reach, use the Instagram/Facebook app to upload manually

• For time-sensitive posts (festive offer expiry, bonus windows), double-check timezone and AM/PM settings

• Final caption & creative must be approved by Marketing Manager before scheduling