Post-Publishing Activities on Social Media

🎯 Objective:

To ensure that once content is published on Cashkr’s social media channels, post-engagement best practices are followed to maximize reach, trigger platform algorithms, and strengthen audience and creator relationships.

👥 Roles & Responsibilities:

Role	Responsibility
Social Media Executive	Executes all engagement steps after every post
Marketing Manager	Monitors post-performance and engagement quality periodically

📅 Step-by-Step Process (To Be Followed Immediately After Posting):

✅ Step 1: Share Your Post to Story (Within 5 Minutes)

Share every reel, carousel, or feed post to Instagram & Facebook Stories
Add interactive elements:
- Emoji slider
- Countdown (for offers)
- "New Post" sticker or tap-through overlay

✅ Step 2: Engage With Your Previous Post (Right After Posting)

Go to your last published post
Like and reply to all comments
If there are many, respond to half now and rest next day to re-trigger engagement
This revives older content and boosts performance with returning viewers

✅ Step 3: Engage With Your Own Community (First 1 Hour)

Action	Notes
✅ Reply to new comments	Even if it’s just emojis or “Thanks ❤️”
✅ Answer all DMs	Product questions, referrals, or appreciation
✅ Add engagement hook	Use a question in the caption or pin a comment like:

“What phone would you sell first?”
“Tag a friend who needs this!”
| ✅ React to mentions or story tags | Especially when others reshare the post

✅ Step 4: Engage With Other Creators (Right After Posting)

Task	Why It Matters
Like, reply to, or comment on 5–7 creators’ recent posts	✅ Boosts visibility, triggers mutual algorithm exposure
Share a story reply or emoji reaction to a peer creator	✅ Builds goodwill + future collaborations

5 Rules When Engaging With Other Creators:

Be authentic – Don’t fake interest
Offer value – Share relevant responses, not just emojis
Have fun – Witty or warm tones work better
Avoid repetition – Don’t leave the same comment everywhere
Follow through – If you offer to collab or exchange DMs, complete the loop

✅ Step 5: Stay Active & Signal the Algorithm

Avoid ghosting after posting
Stay online for 30–60 minutes post-publishing
Continue liking, commenting, replying to stories, or scrolling in-feed
This shows platforms (especially Instagram/X) that you are active — boosting post distribution

✅ Daily Posting Checklist (Post-Publish)

Task	Timing	Status
Shared post to story	5 min after post	✅
Engaged with previous post	Immediately	✅
Replied to comments & DMs	Within 1 hour	✅
Commented on 5 creators’ posts	Within 1 hour	✅
Stayed active for 30–60 mins	After posting	✅