City & Pincode Availability (Serviceable Areas)
1. Purpose of This Module
This module explains how city and pincode serviceability works on the Cashkr App & Website, and how internal teams should:
Check whether a customer’s area is serviceable
Guide customers correctly during order creation
Avoid lead wastage in non-serviceable areas
Plan expansion and vendor onboarding
Align marketing campaigns with operational coverage
Goal:
✔ Prevent false promises
✔ Reduce failed orders
✔ Improve conversion rate
✔ Enable structured city expansion
2. What Is City & Pincode Availability?
City & Pincode Availability defines where Cashkr currently offers pickup services.
A pincode can be:
Fully Serviceable → All supported device types available
Partially Serviceable → Only specific device types supported
Not Serviceable → No pickup possible
This logic is controlled from the Admin Panel and reflected in real time on the App & Website.
3. How Customers Experience This on App & Website
Step 1: Customer Enters Pincode
During device price check or order creation
System validates pincode against serviceable database
Step 2: System Response
✅ If Serviceable:
Customer proceeds with price & order
Pickup options shown
⚠️ If Partially Serviceable:
Only supported device types are shown
Unsupported devices are hidden
❌ If Not Serviceable:
Message shown:
“We currently do not serve this area.”Order cannot be placed
4. Responsibilities by Team
A. Sales Team
Role: Lead qualification & conversion
Responsibilities:
Confirm pincode serviceability before assisting order creation
Avoid creating orders for non-serviceable areas
Guide customers to try nearby pincodes (if applicable)
Mark leads correctly as Non-Serviceable when required
Sales Rule:
❌ Never promise pickup without checking pincode availability.
B. Customer Experience (CX) Team
Role: Customer guidance & issue resolution
Responsibilities:
Check pincode availability during customer calls/chats
Explain clearly why an area is not serviceable
Offer alternate options (nearby pincode, waitlist)
Log non-serviceable area requests for BD review
Avoid escalating non-serviceable cases as complaints
CX Script Example:
“Currently, pickups are not available in your area. We’ll notify you once service starts there.”
C. Marketing Team
Role: Campaign planning & lead quality control
Responsibilities:
Run ads only in serviceable cities/pincodes
Coordinate with BD before launching city-specific campaigns
Pause campaigns for areas marked non-serviceable
Use pincode data to optimize targeting & reduce wasted spend
Marketing Rule:
❌ No campaign should run in an area without confirmed serviceability.
D. Business Development (BD) / Area Management Team
Role: Coverage ownership & expansion planning
Responsibilities:
Own the serviceable pincode map
Track demand from non-serviceable areas
Identify high-demand pincodes for expansion
Coordinate with Vendor Ops to onboard vendors
Enable new pincodes after vendor readiness
Share weekly coverage updates with Sales, CX & Marketing
BD KPI:
Reduce “Non-Serviceable Lead” percentage month-over-month.
5. Common Scenarios & How to Handle Them
Scenario 1: Customer from Non-Serviceable Area
Action:
CX/Sales informs politely
Log demand for BD
Suggest nearby serviceable pincode (if possible)
Scenario 2: Customer Says “App Shows My Area, But Pickup Failed”
Action:
CX verifies pincode status in Admin Panel
Escalate to Ops/BD if mismatch
Apologize and correct expectation
Scenario 3: High Lead Volume from Non-Serviceable Area
Action:
Sales/CX flags to BD
BD evaluates expansion feasibility
Marketing pauses targeting temporarily
Scenario 4: Partial Serviceability Confusion
Action:
Explain device-type limitation
Guide customer to supported device category
6. Data & Reporting Usage
Teams use serviceability data for:
Sales/CX: Lead qualification
Marketing: Geo-targeted campaigns
BD: Expansion roadmap
Management: City-level growth decisions
Key metrics:
Serviceable vs Non-serviceable leads
Orders lost due to coverage gaps
Pincode-wise demand trends
7. Do’s & Don’ts
✅ Do:
Always verify pincode before order creation
Log demand from non-serviceable areas
Coordinate across teams
❌ Don’t:
Manually override serviceability
Promise pickup without confirmation
Run ads in unsupported areas
8. One-Page Quick Summary (Training Card)
What This Module Controls:
Where Cashkr picks up devices.
Teams Involved:
Sales → Verify & convert
CX → Communicate clearly
Marketing → Target correctly
BD → Expand coverage
Customer Outcome:
✔ Clear availability
✔ No false promises
✔ Better experience