How Device Valuation Works (Model → Condition → Pricing Logic)

For Sales, Customer Experience, Marketing & Vendor Teams

1. Purpose of This SOP

To explain the logic behind Cashkr’s pricing engine, so internal teams can:

Explain price variations to customers
Handle objections with clarity
Communicate consistent messages
Understand vendor inspection outcomes
Improve customer trust & conversions

2. Overview of the Pricing System

Cashkr calculates price using three major factors:

Model Value (Base Price)
Condition Value (User-selected → Vendor-verified)
Market Algorithms (Demand-Supply, Depreciation, Parts Cost)

The final price =
Base Price – Condition Deductions – Market Adjustments + Bonuses (if any)

3. Component 1: Model Value (Base Price)

Each device has a base price created by the Pricing Team (Mohsin Surya).

This is based on:

Market resale value
Latest selling prices to refurbishers
Brand depreciation rate
Age of device
Variant (Storage/RAM/Processor)
Physical value (Apple > Samsung > Android mid-range > budget phones)

Examples:

Device	Base Value
iPhone 13 (128GB)	₹32,000
Samsung S21 FE	₹16,000
OnePlus Nord	₹6,500
MacBook Air M1	₹35,000–₹45,000
Dell i5 8GB	₹12,000

Sales/CX must understand:
Base price is NOT manually editable. It is updated based on live market conditions.

4. Component 2: Condition Value (Customer-selected → Vendor Verified)

Device condition affects 10% to 70% of the price.

There are two check-points:

A. Customer-selected condition (Website/App)

Customer chooses:

For Phones:

Screen condition (cracked/spot/scratch)
Body dents
Battery health
Camera faults
Face ID/Touch ID working
Charging issues

For Laptops/MacBooks:

Display issues
Keyboard faults
Trackpad faults
Battery backup hours
Hinges issues
Body dents
Charger availability

B. Vendor-inspected condition (Actual device)

Vendor verifies everything physically.

If actual condition ≠ customer condition → final price changes.

5. How Deductions Work (Simplified)

Each condition issue has a percentage or fixed rupee deduction.

Phone Example (iPhone 13):

Cracked Screen → – ₹5,000 to ₹9,000
Green line / Display spot → – ₹2,500 to ₹5,000
Low Battery Health (below 80%) → – ₹1,000 to ₹2,000
Body dents → – ₹500 to ₹1,500
Face ID Not Working → – ₹3,000 to ₹6,000
Camera Fault → – ₹800 to ₹1,200

Laptop Example:

Screen line → – ₹3,000 to ₹6,000
Keyboard not working → – ₹1,000 to ₹2,000
Battery <1 hour → – ₹1,500 to ₹3,000
Cracked body → – ₹500 to ₹2,000
No charger → – ₹500 to ₹1,000

CX/Sales Explanation Line:
“The price changes because each issue reduces the actual market resale value. Our system adjusts automatically.”

6. Component 3: Market Algorithms (Dynamic Pricing Logic)

Cashkr adjusts prices daily based on:

A. Market Demand

iPhones have high resale → higher base prices
Budget Android has low demand → lower prices

B. Seasonal Trends

Price drops after new launches
Price increases during festivals or shortage

C. Spare Parts Cost & Repair Feasibility

If part cost > resale margin → deduction increases

D. Age of Device

Devices older than 3–4 years depreciate faster

E. Refurbisher/Dealer Demand

If buyers pay less → Cashkr adjusts prices accordingly

F. Competition Benchmark

Cashify, Yaantra, OLX trends considered

Pricing Team updates values weekly or on-demand.

7. Complete Pricing Formula (Internal)

**Final Device Value =

Base Price – Condition Deductions ± Market Adjustments**

Optional:

Seasonal Offers
Referral Bonus
Special Campaign Boosts

This explains why price is NOT fixed until vendor inspection.

8. Customer-Facing Explanation (Simple Script)

Sales, CX, and Marketing must use ONE unified line:

“The price you see is estimated based on your selections. The final price may change after the vendor checks the actual condition of the device.”

If customer asks WHY price reduces:

“Small issues like scratches, battery, or camera faults reduce the resale value. The app automatically adjusts the price based on condition.”

If customer asks WHY Cashkr gives lower/higher price than competitor:

“Every brand and model has different resale demand. Cashkr gives the highest possible price based on real market value and device condition.”

9. Internal Examples for Teams

Example 1: iPhone 11 Pro

Base Price → ₹18,000
Issues found by vendor:

Battery at 76% → –₹1,000
Face ID faulty → –₹3,000

Final Price → ₹14,000

Example 2: HP Laptop

Base Price → ₹13,000
Issues found:

No charger → –₹700
Screen spot → –₹2,000

Final Price → ₹10,300

Example 3: Customer Overestimates Condition

Customer selected “Excellent”
Vendor finds → Dead pixel + camera issue

Price adjusts internally and vendor explains this.

10. When Price Increases After Inspection

Sometimes vendor may discover:

Customer forgot original charger
Condition is better than customer selected
No scratches as assumed

Example: Customer selects “Screen scratch”, vendor sees “No scratch”.

Price improves because deduction is removed.

11. How Sales & CX Should Handle Objections

Objection 1: “Price is too low.”

Response:
“Based on the actual condition and today’s market value, the app has calculated a fair price.”

Objection 2: “Your competitor is offering more.”

Response:
“Please share their final quote screenshot—we try to match the highest possible price.”

Objection 3: “Why can’t you lock the price?”

Response:
“Because the condition affects value. Once the vendor verifies your device, the updated price is final and transparent.”

Objection 4: “Why did vendor reduce price?”

Response:
“Vendor entered actual condition. Each issue like battery, screen, dents affects resale value. The app calculates everything automatically—not the vendor.”

12. Key Talking Points for Marketing

Marketing must highlight:

✔ “Price based on actual device condition”
✔ “Transparent pricing—no hidden deductions”
✔ “Instant valuation using smart algorithm”
✔ “Better price than offline dealers”
✔ “Price match support available”

13. Summary (1-Page Training Card)

Price depends on:

Device Model
Condition
Market demand

Price changes because:

Battery
Screen
Camera
Physical faults
No charger
Market shifts

Explaining to customer:
“The price is estimated. Final price is confirmed after inspection.”

Sales/CX Rule:
Always explain using condition + market logic.