Store Vendor Incentive & Referral Program Script

Used by: Store Partnership / Channel Expansion Team

Purpose:

To train Onboarding Associates on how to communicate the incentive, bonus, and referral structures for B2Ch (Store) Vendors — ensuring vendors are motivated, target-driven, and engaged with Cashkr’s long-term goals.

🎯 Objective

To help associates:

Understand the different incentive types for store vendors
Explain how performance metrics link to payout bonuses
Clearly communicate the referral reward flow
Promote healthy competition and vendor retention

🎙️ Internal Training Script for Onboarding Associates

🗣️ 1. Purpose of Incentive & Referral Programs

“Cashkr’s Store Vendor model is designed for long-term growth — not one-time transactions.

Incentives and referrals are our way to reward consistent, reliable vendors who maintain SLA discipline, serve stores efficiently, and help us grow our service network.”

🗣️ 2. Types of Incentives for Store Vendors

“There are three active incentive categories under the Store Vendor Program:

1️⃣ Performance Incentives (Weekly & Monthly)

2️⃣ Loyalty Incentives (Quarterly)

3️⃣ Referral Incentives (One-time)

Associates should know each type, eligibility rule, and payout cycle clearly.”

🗣️ 3. Performance Incentives (Weekly / Monthly)

“Performance-based incentives are tied to a vendor’s SLA and completed order volume.

Metric	Threshold	Bonus Type	Example
Order Volume	50+ orders/month	₹500 flat bonus	Vendor completes 60 store orders
SLA Score	Above 90%	₹1,000 bonus	Consistent punctual updates
Zero Missed Reports	4 weeks in a row	₹750 bonus	Daily reporting discipline

Bonuses are credited directly to the vendor’s Wallet every month-end.”

“Associates should remind vendors: SLA + volume consistency = better rewards.”

🗣️ 4. Loyalty Incentives (Quarterly)

“Loyalty rewards encourage long-term engagement.

Vendors who maintain 90%+ SLA and zero violations for 3 consecutive months automatically qualify for a Loyalty Bonus.

This is usually:

• ₹1,500 for consistent performers

• ₹2,500 for top 10 vendors in the city

Loyalty scores are generated automatically based on the app’s performance dashboard.”

🗣️ 5. Referral Incentives

“Store Vendors can refer new service vendors or area partners to join the Cashkr network.

Referral Flow:

1️⃣ Vendor shares referral contact with the Onboarding Associate.

2️⃣ If the referred person gets successfully onboarded and completes 10 verified store orders,

3️⃣ The referring vendor gets ₹1,000 referral credit in their Wallet.

There’s no limit on the number of referrals a vendor can make — multiple referrals mean multiple rewards.”

🗣️ 6. Bonus Voucher Program (For Voucher Preference)

“If a vendor promotes more voucher-based transactions (where customers take store vouchers instead of cash),

they qualify for an extra ₹500 weekly bonus once they reach 10 voucher transactions per week.

This incentive helps increase store loyalty and vendor order share.”

🗣️ 7. City-Level Leaderboard Program

“Each city has a Vendor Leaderboard visible to internal teams.

Vendors are ranked based on:

• Order completion count

• SLA score

• Reporting consistency

• Customer satisfaction rating

Top 3 vendors each month receive special recognition in the internal Ops bulletin and a bonus payout of ₹1,000–₹3,000.

Associates should use this feature to motivate vendors to stay competitive.”

🗣️ 8. Explaining Payout Cycle & Timeline

“All incentive payouts follow the monthly reconciliation cycle:

• Performance bonuses: Credited by the 10th of next month.

• Referral bonuses: Credited within 7 days of referred vendor’s milestone completion.

• Loyalty & leaderboard bonuses: Credited quarterly (month-end).

All amounts reflect as Wallet credits and are visible under the ‘Incentives’ tab in the Vendor App.”

🗣️ 9. Common Queries from Vendors

Question	Correct Associate Response
“Do I need to apply for incentive?”	“No, it’s automatic — the system calculates and credits it once you qualify.”
“Where can I check my incentive?”	“In the Vendor App → Wallet → Incentive History tab.”
“If a referred vendor quits early, do I lose my bonus?”	“Yes, only active verified vendors who complete 10 orders count toward referral eligibility.”
“Can I transfer incentive balance?”	“No, Wallet funds are non-transferable and used only for payouts or unlocking credits.”

🗣️ 10. Motivation & Closing Statement

“Always end your conversation with encouragement — vendors value recognition more than figures.”

Example:

“Keep up the consistent SLA and order count — your performance directly boosts your Wallet and your visibility on the leaderboard.

You’re not just serving stores, you’re representing Cashkr’s fastest-growing network.”

🧩 Internal Team Notes (Quick Reference)

Incentive Type	Frequency	Criteria	Payout Mode	Responsible Team
Performance	Weekly / Monthly	SLA + Orders	Wallet Credit	Ops Team
Loyalty	Quarterly	3-month SLA avg	Wallet Credit	HR + Ops
Referral	One-time	10 order milestone	Wallet Credit	Channel Team
Voucher Promotion	Weekly	10 voucher transactions	Wallet Credit	Ops Manager
Leaderboard	Monthly	Top 3 by SLA	Wallet Credit	City Ops Lead

🧾 Key Talking Points for Associates

✅ “All incentives are auto-calculated — no manual requests needed.”

✅ “Wallet balance reflects both earnings and incentives.”

✅ “Referrals = free income; always ask vendors to refer reliable people.”

✅ “Performance is rewarded; SLA isn’t just discipline, it’s bonus eligibility.”

✅ “Top vendors are publicly recognized in city bulletins and reports.”